Born in Sierra Waters
Lures, spoons, and baits designed for clear creeks, alpine lakes, and wild rainbows that don’t forgive mistakes.
Built for Bottom Feeders
Gear and that hits the mud and stays there — scents tuned for California cats that bite deep and fight hard.
Recent Drops Getting the Bite
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Made Baits - Mini Jig Motivation (1/32)
Regular price $6.00 USDRegular priceSale price $6.00 USD -
Made Baits - Mini Jig BWO (1/32)
Regular price $6.00 USDRegular priceSale price $6.00 USD -
Fish Thugs - Black & Gold (Small)
Regular price $5.00 USDRegular priceSale price $5.00 USD -
Magic Fish Water - Magic Patch
Regular price $15.00 USDRegular priceSale price $15.00 USD -
Fish Thugs - Baby Trout (Medium)
Regular price $5.00 USDRegular priceSale price $5.00 USD -
Fish Thugs - Baby Trout (Large)
Regular price $5.00 USDRegular priceSale price $5.00 USD
Made for California Waters.
Designed, tested, and built by the anglers who fish California — because no one knows our waters better.
(Pictured: Steve of Fish Thug Baits at Santa Ana River Lakes)
Collections
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MADE BAITS
MADE Baits are made by Mike of Trout Angler Co. These baits...
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Eastern Sierra Trout
The Eastern Sierra offers some of the best trout water in the...
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River & Stream Baits
Fishing moving water calls for gear that can handle current and structure....
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Fall Trout 2025 Collection
Fall in California is prime trout season and this collection is built...
Behind the tackle
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Made Baits: The Work of a True Angler
Made Baits comes from Trout Made Angler Co, founded and run by Mike. If you’ve been around the California trout scene for any length of time, you’ve probably heard his...
Made Baits: The Work of a True Angler
Made Baits comes from Trout Made Angler Co, founded and run by Mike. If you’ve been around the California trout scene for any length of time, you’ve probably heard his...
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Magic Fish Water: The Next Generation of SoCal ...
Devon Hammonds isn’t just another name in the fishing scene. He’s a young entrepreneur who’s managed to crack the code on what makes trout and catfish bite in Southern California....
Magic Fish Water: The Next Generation of SoCal ...
Devon Hammonds isn’t just another name in the fishing scene. He’s a young entrepreneur who’s managed to crack the code on what makes trout and catfish bite in Southern California....
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Fish Thugs: The SoCal Gold Standard
If you’ve spent any real time fishing around Southern California, you’ve heard of Fish Thugs. Steve’s the guy behind it. He handcrafts every jig himself, start to finish, the way...
Fish Thugs: The SoCal Gold Standard
If you’ve spent any real time fishing around Southern California, you’ve heard of Fish Thugs. Steve’s the guy behind it. He handcrafts every jig himself, start to finish, the way...





