Magic Fish Water: The Next Generation of SoCal Fishing
Devon Hammonds isn’t just another name in the fishing scene. He’s a young entrepreneur who’s managed to crack the code on what makes trout and catfish bite in Southern California. His company, Magic Fish Water, has become one of the most talked about names around marinas, swap meets, and local shops.
People obsess over his scents. Nobody really knows what’s in them, but they’re all natural and they work. Shops can’t keep them stocked for long, and anglers grab them the moment they show up. Devon is one of the few making scent blends tuned specifically for SoCal waters, and that’s a big reason they’ve become such a hit in the catfish scene.
His trout scent, especially the one called Homeless Stench, has built a reputation of its own. It’s been a quiet secret among serious anglers, but anyone who’s used it knows how effective it is. It gets bites when nothing else is producing. Devon keeps testing, refining, and coming up with new ways to get an edge on pressured fish.
One of the newest products we started carrying is the Magic Patch. It’s a small glow patch that rigs up easily, and it’s been a game changer for catfish. In dark, muddy water, especially around the San Bernardino park lakes, the glow gives you visibility and attraction when everyone else is struggling. The anglers using it are the ones filling limits. Simple idea, proven results.
Devon isn’t slowing down. He’s working on two new products, the Magic Twister and the SalsBullet, both designed for trout. Early tests across California are showing strong results, especially with rainbows. We’ll be carrying both once he finishes perfecting them.
Magic Fish Water represents the new wave of local fishing innovation. It’s built on instinct, time on the water, and the kind of commitment you only see from someone who truly cares about the craft. Devon’s not following trends. He’s creating gear that helps anglers fish smarter and catch more. That’s why he’s earned his place in the SoCal fishing community.